![]() ![]() However, the technical difference between the two is that a codec is software that processes and compresses your video file, while the video container is the final product. The term codec, or container, is often used interchangeably with the video file format and will appear as MP4 or AVI. ![]() Basics of CodecĬodec, or the coder/decoder process, is the process of compressing and recording a video and then decompressing it. So, today, we’re breaking down everything you need to know about how to choose the right video format so that you can save yourself time and frustration. However, choosing the wrong video format can make or break your ability to edit and render a high-quality video. Video is a powerful marketing tool that can help you with many goals, from selling your product or services, impressing your boss, or creating a great presentation for school.
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